Health Care Communication Methods Essay

This notice is part of an information package I, as the administrator of the Shady Pines Nursing Home, will be sending out to both the staff here at the center and to the administrative staff of the Rolling Hills Corporation. This information will help facilitate the transfer of those residents here at Shady Pines that no longer fall under the prevue of the new corporate guidelines. As some of the residents have communication issues or have no local family support, we as their caregivers need to ensure that all methods of communication are utilized to ensure a smooth relocation situation. Some of these methods will include the more traditional types, such as letters or phone calls to the guardians of those affected by the relocation (Du Prà ©, 2005). Other methods available for our use will be electronic in nature. One type of electronic communication is email (Du Prà ©, 2005). Social media communication types, such as texts to the guardians, will be used when all other types of co mmunication has failed. Each of these types of communication will also be used within the Shady Pines facility, to keep all staff updated on any changes that indubitably occur and to help ease the transition as well. Communication between the staff at Shady Pines and Rolling Hills is vital also, so that any conflicts can be handled efficiently. As I mentioned before, one of the different types of communication we have available to us is what many consider the traditional format. This type includes such methods as phone calls and letters to the guardians of the residents who are on the list to be moved (Du Prà ©, 2005). Please make sure to verify all contact information before releasing the minimal details in either the letters or phone calls. The team needs to make all conscious effort to follow all HIPAA regulations with these  communications. Contact your department manager if you have questions before sending out the written correspondences. We need to make the letters as easy to understand as possibl e. Letters are more secure than some other types of interaction in that the letter is addressed to the corresponding person. We will be using interdepartmental memos for the various correspondences within the Shady Pines facility. I see more phone conversations between our center and the Rolling Hills staff as this is a faster method of staying in touch with our new sister agency. Another method we will make use of will be emailed communication. Some of the residents’ guardians will have left their contact information, but there again, please be sure to follow all HIPAA regulations when including personal health information in said emails. This type of communication is sometimes quicker than letters, depending on the person’s access to a computer network. Email may not be the most secure method of communication. If a person uses a Smartphone as their access point and it is lost or stolen, then the emails and all personal health information (PHI) can be accessed by unauthor ized people. The last method I mentioned falls under the social media category. Methods such as texting, or posting any type of PHI on a social media site is strictly against all HIPAA policies, both state and federal. The best our contact staff can use the text messages for is to encourage the guardian to make contact with the center on an important matter. I have plans in the works to create a specific department to handle the details of contact between both the guardians, as well as the residents affected by the potential move. I plan to follow the same guidelines that the Health Resources and Services Administration (HRSA) have in place to manage the many different departments under the Department of Health and Human Services (HHS) umbrella. According to Draper (2014), â€Å"These communication mechanisms include the agency’s operational planning process; crosscutting workgroups and meetings; and regular communications among the Office of the Administrator, leaders in the bureaus and offices, and agency staff† (p. 18). Using these different processes will help keep everyone in the communication loop and give everyone the support needed during this merger of our two agencies. I have plans to continue this method of communication after the merger is complete to help insure the continuation of efficient interaction between both centers. As most of our residents are in the  older age category, we need to take particular interest in how we pass along the transfer information to those who require it. We should not discriminate on the resident’s ages and assume that all the affected residents will feel the same about the move to a new location (Du Prà ©, 2005). Every person is an individual and should be treated as such. Be considerate with those affected, as this will be a very traumatic experience for them. According to Du Prà ©, â€Å"patients interpret their health within the arena most familiar to them – everyday life† (p. 116). That being said; it is important to be as empathic as possible, giving the resident as much information as he or she can handle to be able to understand the changing situation. Keep in mind that many of the residents have low health literacy and will not be able to understand some types of medical terminology in context. Be attentive to any stress indicators and be attentive to the feelings of those affected. I have mentioned the merger of our center with that of the Rolling Hills center. Good communication is needed to ensure that the transition from our center to the new one is a smooth one. We will be using such communication methods like phone calls, letters, email, and fax to keep all merger information up to date. Contact with the guardians of the affected residents will fall under all HIPAA regulations in the matter of the PHI given out. Keep in mind the medical literacy level of the residents involved in the move. Using the new department to keep all matters of contact organized and flowing will help increase our efficiency during this transitional period. Other information will follow listing the people who are in charge of in the transitional unit and what sections they cover. Again, if you have and questions or if any difficulties arise, please notify your department immediately. References: Draper, D. A. (2014). Review of Internal Communication Mechanisms, Staffing, and Use of Contracts. Washington DC, Maryland: GAO Reports. Retrieved from the University of Phoenix Library. Du Prà ©, A. (2005). Communicating about health: Current issues and perspectives (2nd ed). Boston, MA: McGraw Hill.

Portrait of the Artist as Filipino Scene I

So far, A Portrait of the Artist as Filipino has been a story about the lives of the Marasigan sisters, Candida and Paula, and their father Don Lorenzo, a well known painter. The story is centered around Don Lorenzo's latest creation, a rather disturbing painting of Aeneas carrying Anchises on his back as they flee from the sacked and burning city of Troy. The painting is a self portrait of Don Lorenzo's younger self carrying his present self, and seems to leave everyone who has gazed upon it a touch unsettled, including the two sisters, who blame the painting for their misfortunes and for their impoverished state.In spite of the fact that the sisters are in need of money for the up keep of themselves and the house, they refuse to sell it for two thousand dollars and dont seem to want to get rid of it for any price at all or even to have it placed on a gallery for display. They have thus far in the story refused to be parted from it, even though they look to it with contempt. The fac t that they do not wish to sell it under their current situation perplexes me.Why not just get rid of it for the substantial amount of money offered by Tony's employer who is willing to pay two thousand dollars for it? If they really are indeed so desperately poor, that they waste their time looking through news paper articles for jobs, taking in strange men to live with them for fifteen pesos a month, and coming up with strange ideas. They could have gotten the money, kicked that Tony character out and lived in a state of dignity once again for a little while before they all died in Intramuros.In the first scene Candida even says something like â€Å"What's the use in having a talent when you cant make any money out of it? † Well, there you go, Don Lorenzo produced something worth two grand, why not make money out of that? Pair of crazy dames indeed. The fact that the painting brings out different reactions in people is very interesting. Others would be ready to throw it in the trash, and for the rest, it's worth a fortune. Some are afraid of it, and it takes people back to their past. Most of the reactions seem to be on a negative side, which is interesting.What is it about the double self portrait of Don Lorenzo that seems to unsettle everyone so much, and why is it called A Portrait of the Artist as Filipino? There's apparently nothing Filipino about it, except for Don Lorenzo, who in the painting is portraying himself as characters from Greek and Roman epics. I can't help but guess at the meaning of his terrible creation, and think that the painting is about a great burden, the burden being Don Lorenzo himself. He paints those eyes with such mastery that everyone in the room, and even beyond it feels the weight of its silent glare. Portrait of the Artist as Filipino Scene I So far, A Portrait of the Artist as Filipino has been a story about the lives of the Marasigan sisters, Candida and Paula, and their father Don Lorenzo, a well known painter. The story is centered around Don Lorenzo's latest creation, a rather disturbing painting of Aeneas carrying Anchises on his back as they flee from the sacked and burning city of Troy. The painting is a self portrait of Don Lorenzo's younger self carrying his present self, and seems to leave everyone who has gazed upon it a touch unsettled, including the two sisters, who blame the painting for their misfortunes and for their impoverished state.In spite of the fact that the sisters are in need of money for the up keep of themselves and the house, they refuse to sell it for two thousand dollars and dont seem to want to get rid of it for any price at all or even to have it placed on a gallery for display. They have thus far in the story refused to be parted from it, even though they look to it with contempt. The fac t that they do not wish to sell it under their current situation perplexes me.Why not just get rid of it for the substantial amount of money offered by Tony's employer who is willing to pay two thousand dollars for it? If they really are indeed so desperately poor, that they waste their time looking through news paper articles for jobs, taking in strange men to live with them for fifteen pesos a month, and coming up with strange ideas. They could have gotten the money, kicked that Tony character out and lived in a state of dignity once again for a little while before they all died in Intramuros.In the first scene Candida even says something like â€Å"What's the use in having a talent when you cant make any money out of it? † Well, there you go, Don Lorenzo produced something worth two grand, why not make money out of that? Pair of crazy dames indeed. The fact that the painting brings out different reactions in people is very interesting. Others would be ready to throw it in the trash, and for the rest, it's worth a fortune. Some are afraid of it, and it takes people back to their past. Most of the reactions seem to be on a negative side, which is interesting.What is it about the double self portrait of Don Lorenzo that seems to unsettle everyone so much, and why is it called A Portrait of the Artist as Filipino? There's apparently nothing Filipino about it, except for Don Lorenzo, who in the painting is portraying himself as characters from Greek and Roman epics. I can't help but guess at the meaning of his terrible creation, and think that the painting is about a great burden, the burden being Don Lorenzo himself. He paints those eyes with such mastery that everyone in the room, and even beyond it feels the weight of its silent glare.

Moral Values Assignment Example | Topics and Well Written Essays - 250 words

Moral Values - Assignment Example I tried to convince him of the seriousness of the issue but all in vain. The more I persuaded him the more he became indifferent to me; and further explained that his choice would not cause any negative impact on the organization. I knew that his act was against the moral perception of the organization and it would spoil the reputation of the firm. The logical reasoning suggested me that he had his right to make his choices on his life. Furthermore, if I tried to discourage him it would also break our friendship. On the other hand, if I did not report the matter to the management, as an employee I would also be violating my moral responsibility. I analyzed all possible alternatives that can deal with the issue for I needed his friendship as well as the organization’s status. Finally I told him that I would inform the management if he did not abstain from the unethical relation. Lori smiled and said that I could do that because he did not bother the consequences. Therefore in h is presence I rang to our manager and informed him the situation that we both had been facing. I left the decision to his reasoning and said that Lori has his own reasons but (only) if it is a moral violation he could take some actions against him. Lori was given a punishment transfer and that put an end to his affair. The real value of my decision came to light later as Lori told me that he was grateful to me because I saved his personal integrity and future with my good decision. If I had taken any other move I would have lost my friend for ever; and if I did not report his mistake, I would have cheated my

Journal Assignment Example | Topics and Well Written Essays - 500 words - 3

Journal - Assignment Example omic) and ethical (social)- create the transactions or flows which resolve market separations and result in exchange and consumption† (What is Marketing?). A skilled manpower has potential to raise the business in the market but if the skill is not sufficient to convince and persuade the customer’s need then the business finds it difficult to excel in the competitive market. With the advances in technology and development of communication skills, advertisements trends in markets are changing. The good marketing skill requires a deep understanding for the philosophy of the trend and also the customer’s requirement. Thus marketing concept encompasses the customer focused philosophy (What is marketing?). Futuristic view is the hallmark of the good marketing strategy. A successful business always gives a keen insight to the customer’s orientation and tries to cover long range of customers with deep and thorough understanding as well as anticipation of the requirements (What is marketing?). Advent of computerization and globalization in the marketing trends is changing the perspectives of the marketing. The world has come closer in terms of economics, availability of funds, availability of raw material and also the finished products along with the promotion of sales through advertising. This has raised the demands of the consumers and has given a new twist in the marketing strategies. The world markets are connected through internets and are updated about the latest trends (Has the Definition of Marketing Changed?). This has proved to provide both, positive and negative implications on the customers. Every business strive to provide helpful commodities to the customer, to prove its supremacy and dominance in the market they adopt different marketing strategies along with the price tags and various schemes and offers that were not prevalent in the past. Different companies endeavor different policies to retain their customers. This changing scenario is

Academic Integrity Seminar Assignment Example | Topics and Well Written Essays - 1000 words

Academic Integrity Seminar - Assignment Example d) From the date and source of this reading, one can conclude that some cultures or communities had shared values they wanted to preserve. They shared core values related to doing well to the benefit of the community. Such values can arise in the modern society or cultures through socialization. Socialization of the societal value begins with the family hence a child grows to know what the society expects. Greenspan is not realistic in his argument about business ethics. Exploitation of materials offers business support which makes it grow. It is not realistic for a business to buy and sell products with the same price; there has to be some differences to offer continuity of the business. Business ethics is not all about reducing exploitation to protect the beneficiaries, but it entails much more. Therefore, Greenspan is naà ¯ve in his argument. Pre-commit: People should try to make decisions before tempting situations. Pre-committing to difficult objectives can increase ones performance. Similarly, those who impose strict deadlines tend to perform better than those who don’t. Use rewards and penalties: Rewards are very vital in strengthening self-control. Many people can make short-term sacrifices for long-term gain when they have a self-imposed reward. Therefore, they will exercise self-control to get the reward in the end. On the other hand, use of penalties will discourage bad behaviors; making one develop self-control mechanism. Self-affirmation: This implies avoiding bad habits. One should reaffirm himself or herself on the core things he or she believes are better when done. It will result to self-control. Thinking about core values which are accepted will help an individual top self-control when depleted. â€Å"I would like to express my gratitude to my family members for all their support since I started schooling to this juncture. You have been supportive of my course. I am grateful

Sociology questions Essay Example | Topics and Well Written Essays - 500 words

Sociology questions - Essay Example By integration, the structural assimilation from may be on the primary level where minor group members enter the cliques and clubs of friendship in the dominant society or on the secondary level in which group members penetrate organizations or public institutions made by the dominating class. Intermarriage is another form of assimilation which allows members of the minor group to have marital engagement with the members of the dominant group to bring the lower status at a much higher level. In the case of pluralism, acculturation is a form taken by the group as it chooses to maintain its own identity whereas cultural differences are almost negligible in structural pluralism and the groups may be designated at different points within the social structure. Equivalently, pluralism may take integration without accumulation as the third form. (2) The experience of conquest and colonization differed for men and women. Summarize the gender differences in the experiences of African Americans, American Indians, and Mexican Americans. Why did these differences occur? In general, gender differences have stereotyped Afro-American men as hypermasculine and oversexed while Afro-American women are the ones capable of being ‘welfare queens’ and giving a significant number of births. African American men and women alike have shown great support at political struggle toward feminism and egalitarian views of men’s and women’s roles though Afro-American women display much liberalism. Mexican American men, on the contrary, have often been supposed to possess traditional gender functions though it still depends on the generation to which a man belongs and the type of experience with family under force of labor. Despite certain standards traditionally set by parents for their daughters, the latter, as Mexican American women in the making, behave with

American Revolution Essay Example | Topics and Well Written Essays - 1250 words - 2

American Revolution - Essay Example The British policies caused divisions in the American colonist’s faction since they did not know which step of action to take. The French and the British were the main forces in contention for the American territory and thus, fought a series of wars with the final war being the French and Indian wars or the seven years’ war. It was called the seven years’ war since the French hand garnered support of two Indian tribes, the Huron and the Algonquian, who fought against the British supporting Iroquois. Before this, however, it was assumed that the war would last longer than earlier anticipated and thus, the Albany Congress was organized under the encouragement of Britain. The main agenda for the congress was to keep the Iroquois tribe loyal to the British. This was achieved by keeping the Iroquois tribe at the heart of matters during the congress, discussing issues that affected both them and the British colonists. The Albany plan became unpopular and unaccepted sin ce the colonists had their self-interests at heart and did not want to secede control and power to the provincial congress(Alden, pp. 25-30). What were some of the events or ideas that led to the American war of independence? The main reason for the war of independence was the attempt by British colonists to gain and tighten control of the American economy by regulating American trade and industries in order to suit Britain’s interests. This was enforced in the imposition of taxes on goods and services as well as the movement of people and these goods from one region to another. Also, English trade and navigation acts only allowed transit of goods shipped from America in English ships. Britain, thus, monopolized travel which did not settle well with Indian and British colonists. All of this was aimed at reimbursement of Britain’s money that had been spent during the war. The only reason the British had emerged victorious was that their treasury had outlasted that of the French. This

Human Resource Management Experience Essay Example | Topics and Well Written Essays - 1250 words

Human Resource Management Experience - Essay Example He was French, but English was the common language, and I was the most fluent person in the company. I accepted the challenge, despite short notice, and after studying the proposal, was able to identify the potential problems which might occur as a result of the merger. The most pressing of these I judged to be troubled labour relations between Jinro Ballantine's and the Pernod Ricard managers. In the meeting which took place, my assumption proved to be correct, with the added concern as to whether our program would deal with sensitive issues appropriately, or exacerbate already troubled relations. I explained why proceeding with the project would be a positive course of action, taking the features and converting them to benefits. These included issues around team building, personal development, strengthening of relationships and company loyalty. The Jinro Ballantine's president was so impressed that he accepted our proposal to put the program in place, requesting that I act as simultaneous translator, earning our company additional revenue. He extended the program to include additional sessions and participants, himself included. My CEO was also impressed by my performance, given I had only been in the job for one day, and so after the short space of seven months, I was promoted to assistant manager. I consider this an important achievement for many reasons which impact on my desire to study for my MBA. I learned that I had the confidence to rise to a challenge with calm efficiency, and that the knowledge I absorbed in my HR capacities enabled me to give a clear and informed presentation. I discovered that my influencing skills were such that a... The researcher of this essay aims to attain the appropriate skills and knowledge required, and to achieve his career goals, the researcher considers the MBA at Seoul National University (SNU) to be the most important first step for him to take. In accordance with Seoul National University Statement of Purpose requirements, the researcher firstly outlines his two most important accomplishments, and follow these with his career goals, then challenge to his value system. In conclusion, the researcher also recapitulates his strengths and reasons for this application. The researcher of this essay believes that his strength lies in his intuitive ability to relate to people, something that the researcher realized he possessed when studying psychology. It has assisted him to succeed in his various job roles and would be an asset in his course of study, as well as in reaching his future goals. The researcher is also committed to the idea of learning more about all aspects of marketing and con siders as an important achievement and particularly where it applies to his country. the researcher have learned that hi is a good team player, a tenacious person who will see matters through and someone who is confident and competent. The researcher then concluds that together with his work and life experience, these attributes mean that the researcher can successfully attain the MBA and more importantly, put it to the best use in creating a future career focusing on Marketing and Human Resources.

Criminal Law Foundations Evaluation Essay Example | Topics and Well Written Essays - 1000 words

Criminal Law Foundations Evaluation - Essay Example The flipside of the above development is that criminal elements have taken advantage of the interactive nature of globalisation to perpetuate crime in the US. In the US, the September 11th Attacks serves as the epitome of the downsides of globalisation since the attacks were planned overseas by Al-Qaeda elements and executed by hijacking airplanes before crushing them against buildings. Terrorism becomes more complicated to the US criminal justice system, given that globalisation has helped make America more multicultural. For this cause, America harbours people with criminal intent and no patriotism to the country. Courtesy of the same globalisation, the US has had to contend with the smuggling of narcotics from Latin American countries such as Mexico and Columbia, into the American soil. Similarly, the financial implications of globalisation on the US criminal justice system is underscored by the fact that since globalisation has made terrorism a global problem and America's intere sts are spread both locally and globally, the US has had to increase and fine-tune the operations of its law enforcement agencies to incorporate US' international interests. It is against the same backdrop that the US also has made frantic efforts to spread its ideals on justice and the war on terror. The US has made several efforts to have different states the world over pass and domesticate the antiterrorism bill. Comparing And Contrasting International Criminal Justice Systems (Civil Law, Common law, and Islamic Law and Socialist Law traditions) According to Dammer and Albanese (2010), the difference between civil and common law is that the latter is based on case laws and customs, while civil law mainly depends on the principle of legality and Roman law. In the common law, the judge will have to use inductive reasoning about facts presented to him, while in civil law, the judge uses deductive reasoning. In common law, the court of law can fashion an equitable solution, as one th at is fair. In civil law, it is inappropriate for the court to contrive a remedy that is not prescribed in the code. Again, in common law, the judge and jury may preside over the case, as opposed to the civil law where as panel of judges, or just one judge may preside over the case. Islamic law on the other hand appreciates human action by dividing them into the permitted [halal] and the prohibited [haram]. These are also further subdivided into different degrees of good or evil, through the use of various descriptions such as forbidden, objectionable, neutral, recommended and/ or obligatory. The source of Shariah or Islamic Law is the Quran and Islamic tradition such as Hadith. The verdict arrived at are therefore a derivation of religious views in the Quran, the Hadith and interpretations of religious scholars. The verdicts that are issued under Islamic Law are harsh since offences committed are deemed to have been committed against God. Similarly, democratic principles and even g ender parity do not feature therein. Discussing the Impact That Cyber Crime and Technology Have Had On Worldwide Justice Systems It is a fact that cybercrime and technology have impacted judicial systems, worldwide. For

MARKETING Essay Example | Topics and Well Written Essays - 250 words - 3

MARKETING - Essay Example ith only Apple products and hence the sales people are equipped with knowledge about the company products and this brings about customer satisfaction. In order to retain its customers, Apple continues to design and unveil new products like computer, iPods and iPhones among others (Schneiders, 14). Branding has to do with having desirable products, ideas, manifestos among other things and not solely about the name or logo of the company. Apple has adopted the emotion branding where it aims to connect with the emotions of the customers which emphasizes that their products are not just for physical but also emotional gratification. It has succeeded in this through having Apple Brand Personality where customers express their imagination, aspirations and dreams when using Apple products (Schneiders, 33). This explores issues of pricing, architecture, consistency among other issues that the company holds of value. In Apple, their value strategies mainly revolve around the monolithic architecture of all their products in such a way that they are recognizable by anyone. They have also ensured consistency of the products they make and especially the computer quality and technological desirability. Compared to other companies that are competitors of Apple, this company’s product prices are fair and match the quality of their products (Schneiders,

My Antonia by Willa Cather Essay Example for Free

My Antonia by Willa Cather Essay Based on the novel, Jim Burden’s observation of Antonia and even the way he looks at her and interacts with her, it seems clear that he loved Antonia. He did not pursue her, however. Jim spent his childhood in his grandfather’s house in the prairie and spent a lot of time with Antonia. Eventually, in the second book, he spends more time with Antonia and also with the girls working in town. It is at this time that he notices the sexuality of Antonia. Hence, his descriptions of Antonia, and later of Lena, become charged with sexuality. Jim Burden’s relationship with Antonia remained platonic first, because Antonia put emphasis on the four years difference they had and looked down at Jim as her junior. Hence, Jim felt that Antonia looked down on him as a child. When he turned his attention to Lena Lingard, she decided to toy with the young man’s feelings. Antonia had to intervene to prevent Jim from being heartbroken. The relationship between Antonia and Jim remained platonic, at least on the surface. Jim did not see through the defenses set up by Antonia to prevent their being linked romantically together. But since Jim turned his attention to Lena, Antonia felt that she should protect the emotions of Jim. Jim and Antonia are connected with the threads of childhood and of the friendship of growing up together. But Jim, being an orphan and a man, has to study and pursue his dreams for himself. His education and the very act of pursuing his dreams stand in the way between him and Antonia. Years later when he goes back and finds Antonia with her husband and her ten children, he feels affectionate to them yet he adds a wistful longing by saying that Antonia and he â€Å"possessed together the precious, the incommunicable past. † In the end, that was what they shared together. Works Cited Cather, Willa. My Antonia. New York: Houghton Mifflin Company, 1954.

Privatisation of Local Government Services

Privatisation of Local Government Services Privatisation in Local Government:  Westminster City Council and Islington Council Introduction Privatisation is referred to as â€Å"the transfer of the transfer of ownership and control of State-owned enterprise (SOE)†, to the private sector. (Bortolotti et al., 2000; Siniscalo et al., 2001). Privatisation has become a major trend in the developed economies, the developing economies, as well as in emerging market economies. In Great Britain, privatisation began in the later 1970s during the reign of the Thatcher government. It later spread across other countries and continents to become a distinguishing feature of â€Å"fin de sicle capitalism†. (Bortolotti et al., 2000; Siniscalo et al., 2001). Privatisations are now common to most countries taking place across geographical regions and economic sectors. The 20 year period 1977 to 1997 witnessed 1,865 deals in more than 100 countries worth approximately US$750billion. (Bortolotti et al., 2000). Between 1977 and 1999, the total deals reported amounted to 2,459 in 121 countries worth US$1,110billion. (Siniscalo et al., 2001). The The World Bank suggests that global SOE value added witnessed a decline from 9 percent of GDP in 1978 to 6 percent of GDP in the 1978-91 period. In addition, privatisation has also had a tremendous impact on financial markets. In July 1998 for example, privatised SOEs had a combined market capitalisation of US$1.5trillion. (Bortolotti et al., 2000) and by 2001 the combined market capitalisation had risen to $3.31 trillion. (Siniscalo et al., 2001; Megginsson and Netter, 2001). It is often believed that privatisation leads to more efficient and effective management of the enterprise which should in turn generate superior shareholder value. However, Siniscalo et al. (2001) notes that few governments have completely transferred ownership of SOEs to the private sector. This is evidenced by the fact that only 30 percent of the 617 companies being considered sold the majority of stock in the reported public offerings between 1977-1999. In addition, there was no privatisation in 11 out of the 67 countries included in their study indicating that there is still greater control in the hands of the state. (Siniscalo et al., 2001). There are therefore a number of questions that need to be addressed including: why governments privatised; why some countries accomplish large scale privatisation while other never privatise at all; how governments privatise; why some governments privatise big stakes while others do it partially. (Siniscalo et al., 2001). In this, we provid e an analysis of a Local Government – Westminster City Council and Islington Council in London and their agendas on privatisation. Background The U.K remains the leading country towards privatisation among European countries in terms of the amount of state assets that have been sold so far. (David, 2002). However, other European countries are making efforts to catch up with the U.K with their interest in privatisation driven mainly by the U.K example, technological change and the European single market programme aimed at removing non-tariff barriers to trade in the E.U. (David, 2002). The main assumption of privatisation is that competitive markets are more efficient than monopolies in managing the resources of the state. It is often assumed that SOEs can be better managed by the private sector. According to the Audit Commission, the market mechanism has reduced service costs and improve service quality. Approximately  £80million has been saved as a result of recent efficiency improvements in corporate services as a result of the market mechanism. (Audit Commission, 2007). The concept of Privatisation was pioneered by th e U.K through the introduction of the Compulsory Competitive Tendering (CCT) in 1981 allowing the private sector to compete to deliver public services, the objective was ‘†¦to improve the efficiency of services that had previously been provided by the councils themselves.’ (Audit Commission, 2008). The Local Government Planning and Land Act (1980) and the Local Government Planning Act (1988) require local authorities to subject more and more of their services for competitive tendering. (Frederick, 1994). The services covered by the CCT can be performed by the local authority’s own employees only on the condition that the tender bid for the contract to provide those services is won by the in-house organisation. The services covered under CCT as defined by the 1980 Act include new construction; building maintenance; and some highway work. The 1988 Act extended the list to include refuse; building cleaning; street cleaning; schools and welfare catering; other catering; grounds maintenance; repair and maintenance of vehicles; and management of leisure facilities. The list was again extended through powers granted to the Secretary of State and the Local Government Act 1992 to include part or all of each of the following services: management; security; architectural; engineeri ng; property management; finance; personnel; legal; computing; corporate and administrative; housing management; home-to-school transport; libraries and theatres. (Federick, 1994). Since its institution, there have been significant benefits of CCT in terms of cost savings and in improvements in service quality. (Frederick, 1994). In-house organisations have often been supplemented by efficient private sector suppliers. Some of the contracts have been won by direct service organisations or direct labour organisations which c operate in very small sizes, are more cost conscious and responsive. These organisations have also improved the productivity and quality of service. (Frederick, 1994). Despite the benefit of CCT Federick (1994) observes one problems with the CCT. Under the CCT, local authorities are not allowed to undertake the provision of certain services in-house. Local authorities must therefore forgo the alternative of undertaking the activity in-house even if the in-house options turns out to be the most cost-effective approach. This is unlike the case for private sector organisations that can review the balance between organisation costs and transacti ons costs and decide, on the basis of cost-effectiveness, whether to outsource or to undertake the activity in-house. (Federick, 1994). The benefits of CCT can therefore be placed under two categories including; (i) improved organisational management ( resulting from clearer objectives, articulation of standards and setting of targets, better monitoring, reorganisation of work to improve productivity, reduction of waste, etc) achieved in response to the stimulus of competitive comparison (and thus the prospect of contracting out); (ii) substitution of (lower) transaction costs for (higher) organisational costs. (Frederick, 1994). CCT encourages competition among service providers and thus ensures that local authority services are provided efficiently. Taxpayers therefore achieve greater value for their money. However, the main problem with CCT is that customer value requirements are determined by the local council or authority and not by the taxpayers (or consumers) of the services provided by the local authorities. The best CCT can do for consumers is that it is capable of securing the most efficient provision of the services that the local authorities deem as necessary to be provided, not those actually wanted by the consumers. (Frederick, 1994). CCT has also made councils to be more aware of the consumers of local authority services. Surveys are now conducted by many types of council to find out what the public thinks about its services and how they would like the services improved. However, this those not still amount to providing the services that the consumers actually need. The council simply improves those services that it feels are needed by the consumers without asking them what they actually need. By so doing, consumers continues paying for the services through taxes even though they may not be deriving any value from them. Westminster City Council and Islington Council Westminster City Council In line with CCT West Minster City Council has been trying to improve on the services it provides to its consumers by soliciting the services of direct service or direct labour organisations. The objective of the Westminster City Council is to deliver a world class city, built on the delivery programmes of Order, Opportunity, Renewal and Enterprise. West Minster City Council was one of the councils to begin privatising its services even before the implementation of the CCT. For example, the council added the management of its indoor leisure centres to its list of services subject to CCT in advance of official government legislation with the objective of seeking tenders in early 1988 for contracts commencing in September 1988. (Prokopenko and Pavlin, 1991). The objective of the tender was for the management of one or all of the 5 leisure centres and was based on deficit financing. Contractors were expected to include alongside cost estimates in their prospectus methods that could be u sed to reduce the deficit while at the same time improving the service. The contract was awarded to City Centre Leisure (CCL) after severe competition with competitors. CCL was awarded a contract to manage two out of the five leisure centres including the Queen Mother Sports Centre in Victoria and the Seymour Leisure Centre in Marybone. The contract which with total cost  £2,590,300 carried a term of five years. (Prokopenko and Pavlin, 1991). Following six months after the contract was awarded, there was an increase in the number of people who used the facilities by 27,000 as compared to the same period during the previous year. The factors that contributed to the increase in the use of the service include: increased opportunities to use the service such as increased opening hours, more flexible programs particularly in the mornings, evenings and weekends; user survey action, taken to improve certain aspects of the service; introduction of customer-care training and encouragement with further efforts planned. (Prokopenko and Pavlin, 1991). More so, management was clearer and sharper about what they were trying to do than before. There was also an improvement in the attitude and interest levels of staff thereby leading to an increase in the quality of the service. (Prokopenko and Pavlin, 1991). One can observe that by privatising the leisure services to CCL, West Minster City Council helped to improved the quality of the service to taxpayers. More people were now willing to use the service because it was available at more affordable prices. It was also available at flexible times. People could therefore use the service without having to make adjustments to their work schedules since it could be accessed at both morning and evening hours. People on morning shift duties could use the service in the afternoons or evenings, while those of on night shift duties could use the service during morning or afternoon hours. In addition, the improvement in staff attitude and interest increased the quality of the service since more people perceived it as being of a high quality. Included in its business framework are: Obligations to improve; new audit and intervention arrangements; emphasis on accountability for decisions and performance; freedoms to trade and charge; freedoms to spend; and freedoms to invest. The council adopted the project â€Å"Once City 2008† which its part of its vision to meet the aforementioned objective. The aim of this project is to deliver strong communities, with low taxes and services of the highest quality, which are easy to access and available when as and when necessary. First launched in November 2005, the Once City programme has achieved excellent progress. (City of Westminster, 2009). The Council has set out a total of 30 initiatives to improve lives of people living and working in Westminster City. (City of Westminster, 2009). The Council aims at building on its commitment to low tax, with a freeze in Westminster’s share of council tax; foster its â€Å"Go Green plans† to make Westminster one of the most sustainable cities in the U.K; spend over  £150million to improve schools; and look at opportunities for new housing in the City. Another key priority for the new year is to work hard for the City’s younger and older residen ts, as well as speaking to parents about what more the council can do to support them as they manage their family role. The council launched its leading â€Å"Leading Older Person’s Matters† approach last year, which includes an enormously popular free tea dance at the Grosvenor House Hotel for over 1,000 old residents. (City of Westminster, 2009) The council has a duty of securing and improving best value for taxpayers’ money where best value is defined as continuous improvement in the performance of authority’s functions. In securing best value, West Minster City Councils strikes an appropriate balance among: (i) the quality of its performance of its functions; (ii) the cost to the authority of that performance; and (iii) the cost to persons of any service provided by it for them on a wholly or partly rechargeable basis. The council performs its duties in a manner that contributes to the achievement of sustainable development. Performance improvement is measured with regard to the outcomes that have been improved. Islington Council LBI struggled for a number of years to manage and administrate the benefit service, in October 1998 the service was outsourced to ITNet under a 7 year contract to improve service performance and delivery. In 2002 the Benefit Fraud Inspectorate (BFI) inspected LBI and ITNet the findings were highly critical of the Council’s ability to manage the contract National press interest in ITNet grew during 2001-2002, as Hackney Council terminated it’s contract with ITNet in April 2001, over the proposed 17,000 claims awaiting assessment. The financial implications where catastrophic, estimated to rise to at least  £11m to develop an in-house team to sort through the back log of claims. LBI decided to review it’s contract introducing new and stringent Key Performance Indicators (KPI) incentives and harsh penalties linked to service delivery and performance. (LBI, 2003). LBI was still subject to political and public scrutiny and condemnation of ITNet’s performance , the Ombudsmen Office could not withstand the number of complaints received A report to LBI Executive dated 20th February 2003 detailed the plans to revert to an in-house service from 1st May 2003 concluding: ‘The service has continually received criticism from claimants, Councillors, M.P’s, outside agencies and in the local press. The recent Benefit Fraud Inspectorate report highlighted that whilst the quality of the contract and the client side had improved†¦there had been no real improvements to claimants†¦Ã¢â‚¬â„¢ (LBI, 2003) In May 2003 LBI reverted the provision of the Housing Benefit Service to ‘in-house’ a year later the Audit Commission noted ‘Significant improvements have been achieved in previously weak areas, notably housing benefit services†¦Ã¢â‚¬â„¢ (Audit, Commission, 2004). The LBI Executive agreed to exclude press and public knowledge in connection to ITNet to include ‘information relating to the financial or business affairs†¦or action taken in connection with legal proceedings, by or against the authority’. (LBI, 2003). The financial loses incurred by LBI from inception to termination of the contract have never been fully released. The service provision continued to improve by 2005 Housing Benefit had transformed from a one star service (weak) to a three star service (good), (Audit Commission, 2005). The Audit Commission on behalf of the Government have undertaken intensive research in respect to the implementation of privatisation –detailing three specific areas where there appears to be a consistent lack of: ‘Sufficient people with the procurement , risk or management skills to make effective use of market mechanisms; Information about public service markets that would enable them to use or develop those markets; and Information about delivery costs, management costs or service performance to determine the best service delivery option and the best way to secure that option.’ (Audit Commission, 2007). Lane, (2000) significantly highlights the complex issues regarding the ideology of privatisation: ‘†¦local governments†¦must learn to conduct processes of tendering/bidding in a transparent manner, as well as implementing contracts in an efficient manner, including the monitoring of fulfilment of the terms of a contract.’ A philosophy perhaps shared by Lynch (2006), suggesting the ‘transaction costs’ are a significant consideration of privatisation, highlighting: ‘There is a need to set standards, monitor progress, evaluate performance and other activities associated with giving former monopolies the freedom to undertake public services.’ (Lynch, 2006 ) The Benefit Fraud Inspectorate was highly critical of the contract that existed between LBI and ITNet suggesting is was ‘failing’ and ‘weak’ (BFI 0476/02. The contract specification had a detrimental affect on the Council’s ability to monitor the performance of ITNet ‘LBI†¦is unable to measure their effectiveness or success because it does not have monitoring in place†¦which it makes it difficult for LBI to take strategic decisions about how best to deal with the problems..’ (BFI 0476/02). The lack of skills to negotiate contracts in Local Government has been highlighted by the Audit Commission ‘Good service procurement requires accurate specification, and robust and clear negotiation, supported by sufficient technical knowledge to evaluate cost and quality’ (Audit Commission, 2007). Conclusions and Recommendations Privatisation is perceived to be a more efficient method of allocating the resources of the state. It encourages more efficient management and improves staff commitment and interest thereby increasing customer value. For example, Westminster’s privatisation of its leisure services led to improvement in the value of the service to consumers. However, privatisation of certain services may not lead to their efficient provision. As evidenced by the housing benefits case of Islington Council, not all local services can be provided efficiently by the private sector. It is therefore appropriate to carefully select the services that should be privatised before taking the decision. this should be done by weighing the costs and benefits. If benefits outweigh costs, then the service should be privatised. On the contrary, if costs outweigh the benefits of the service then it should be provided in-house. BIBLIOGRAPHY Prokopenko, J., Pavlin, I. (1991). Entrepreneurship Development in Public Enterprises International Labour Organization, 1991 ISBN 922107286X, 9789221072867 208 pages. Bortolotti, Bernardo, Siniscalco, Domenico and Fantini, Marcella (2000). Privatisation and Institutions: A cross Country AnalysisCESifo Working Paper Series No. 375. Available at SSRN: http://ssrn.com/abstract=257773 Siniscalco, Domenico, Bortolotti, Bernardo and Fantini, Marcella (2001). Privatisation Around the World: New Evidence from Panel DataCESifo Working Paper Series No. 600; FEEM Working Paper No. 77.2001. Available at SSRN: http://ssrn.com/abstract=288530 or DOI: 10.2139/ssrn.288530 Frederick, d. (1994). Why Compulsory Competitive Tendering for Local Government Services is not as good as privatisation. Available online at: http://www.libertarian.co.uk/lapubs/econn/econn052.pdf David, P. (2002). Privatisation in the European Union: Theory and Policy Perspectives. New York Routledge. City of Westminster http://www.westminster.gov.uk/

Hotel chocolat an internationalisation strategy

Hotel chocolat an internationalisation strategy Hotel Chocolat (HC) was founded over 15 years ago with one goal: to make a better type of chocolate available to UK consumers bored by the mediocrity of that available (Hotel Chocolat, 2009). HC started as a catalogue business. Following the success of this business, the company set up an award winning website with the first of many HC stores appearing on the high.street in 2004. Since its success in the UK, HC has applied an export strategy to the US via an online ordering site. This strategy enabled the company to minimise risk before fully committing to foreign direct investment (FDI). Once adequate demand for the product was assured, HC opened its first American store in Boston and now has plans to further expand throughout North America. There are currently 43 stores located in the UK with an additional 23 operating inside John Lewis stores. It is likely that the company has expanded as far as it can domestically and should now focus its attention on international markets. In order to assess HCs ability to internationalise the following should be considered. HC is Britains fastest-growing private company with 225% sales growth per year (Fasttrack100, 2008) and sales equating to  £18 million in 2008. From this, one may infer that HC does indeed have sufficient resources for internationalization. However, it is questionable whether the company is prepared to undertake large-scale investments, due to the self-funding expansion strategy pursued so far. This essay will now present an internationalisation strategy for HC by applying theory and drawing upon personal contact with the Japanese External Trade Organisation (JETRO), the UK Trade and Investment team (UKTI) and HC representatives, as well as quantitative data from secondary research. Global figures for chocolate sales provide compelling incentives to further internationalise. In 2008 global chocolate sales were $62.16 billion (Datamonitor, 2009a). Contrasting these figures with the UK shows enormous sales potential. Currently the UK confectionary market is valued at $13.4 billion, with chocolate sales accounting for 67.5%. More tellingly, however, are the records for annual growth of market value between the years 2004-08 (Datamonitor, 2009b) which show a decided slow-down in the rate of growth. Although the economic down turn will have played its role in the calculation of these figures, we can be confident that the UK chocolate industry is operating within the mature stage of the product life cycle. This is problematic for HC as Kotler (2008 p.575) argues: A slowdown in sales growth results in an overcapacity of competition, which can ultimately lead to a decrease in profits. Furthermore, the domestic chocolate industry is dominated by Cadbury, Mars and Nestle who collectively hold a 59.8% market share (Datamonitor, 2009c). Expanding internationally into previously untapped markets may be the best solution to leverage any potential losses felt domestically as Hill (2009, p.426) states; Expanding globally allows firms to increase their profitability and rate of profit growth in ways not available to purely domestic enterprises. An essential part of any internationalisation strategy is the country screening process in which hundreds of possible countries must be systematically eliminated. There are numerous ways to do this and, when done professionally, a vast amount of research will be undertaken before any decisions are made. HC, as previously stated, have already begun expansion into North America and have made plans to expand into the Middle East (Retail week, 2009; Walker, 2009). For these reasons, we will not be considering either region. Europe will also be ruled out as the European luxury chocolate market is already highly saturated with rival brands from Belgium, France and Switzerland (RTS, 2009). The next mass filtration stage was to view the political stability scores (CIFP, 2007) of the remaining regions and leave only those scoring highest. This stage virtually eliminated Africa and Latin America, leaving predominantly the Asia Pacific region. Finally, the remaining countries were ranked in ord er of GDP per capita (CIA World Factbook, 2008) and all but the top eight were eliminated. This left: Hong Kong, Japan, China, Australia, New Zealand, South Korea, Malaysia and Singapore. Scrutinising these eight countries and drawing upon a variety of unequally weighted factors a country attractiveness index was formulated for each. Ultimately Japan was found to be the optimal host country with the greatest index score. Haak recently published that: no company can afford to neglect the dynamic Asian economic region (Haak, 2008 p.1). Within this region, Japan in particular assumes a key position (Haak, 2008 p.1) due to its sheer size and its wealthy and sophisticated consumers (JETRO, 2008). In order to formally evaluate Japans attractiveness as a host country, certain aspects of Dunnings eclectic paradigm have been applied. Focusing on ownership and location factors; the decision to fully invest in Japan can be justified (Dunning, 1988). Furthermore, location factors can be broken down into three advantages: economic, political and social. Japan is considered a major world financial hotspot with the 2nd highest number of millionaires residing there and household consumption expenditure figures exceeding those of most nations. This goes hand in hand with high consumer purchasing power and a demand for high quality produce. Perhaps one of the strongest reasons for investment in Japan is its potential as a gateway to the Asian-Pacific markets. As these markets grow rapidly, the economic integration between countries in the region continues to strengthen. This links to an ownership advantage that HC can achieve. Entering the Japanese market will allow access to other Asian markets over time and provide economies in both scale and scope. In recent years government policies have become an increasingly important factor affecting FDI (Brewer, 1993). The Japanese government have various foreign investment policies which incentivise investment. Japan, once restrictive of trade, has now shed this image and is attracting increasing levels of FDI. Whereas most national governments focus on financial incentives, the Japanese government follows a 3-step model which provides support for potential investors (Watanabe, 2003). As discussed later in this essay, this type of incentive reduces the need for foreign firms to access local knowledge by means of joint venture (JV) or merger. Knowledge of national cultures is commonly seen as a prerequisite to the effective entry into new markets (Chinta, Capar, 2007p.213), and is stated as such in the Scandinavian process model. However, various studies have found no support for this hypothesis (Barkema et al, 1996). It could also be argued that Japan is culturally equidistant between all nations, thus rendering the Scandinavian model redundant in this unique case. Ronen and Shenkar (1985) identified eight culturally homogenous blocks of countries, suggesting that firms benefit more from experiences in other countries within the same block. Japan, on the other hand, was not allotted a cluster and according to Barkema et al, (1996), no cultural block is appropriate for Japan. Therefore, Japan was allocated its own exclusive cultural block. This suggests that it would not be possible for a firm to gradually build experiential knowledge for Japan. This would partially support the decision for HC to immediately enter the mar ket. However, this argument suggests that knowledge of Japan would not increase understanding of other Asia Pacific markets, as previously thought. Nevertheless, the extent to which Japan does not belong to some larger cultural block is disputable. Western investors are often scared off by the uniqueness of the Japanese business model. However, this uniqueness can provide a host of opportunities to foreign firms wishing to access Japans wealthy consumers (Kensy, 2001). Porters diamond theory can be applied to Japan in order to assess its competitive advantage as the host country. In terms of inherent endowments such as land, labour and population size, it may appear that Japan is economically disadvantaged in comparison to large Asia Pacific states such as China. However, Porter argues a nations competiveness depends on the capacity of its industry to innovate and upgrade (Porter, 1998, p155). Based on these assumptions it can be recognised that a significant national comparative advantage is held by Japan. Immediate competition in the Japanese chocolate market is low but promises to grow significantly (Datamonitor, 2009d). This appeals to both Porters 5 forces model and the Diamond model, as it provides easier entry followed b y greater pressure to innovate and gain a global advantage. It is now worthwhile to consider any disadvantages, in order to gain a greater understanding of the risks involved. The Japanese market, as discussed, is one that is culturally unique. Therefore, in order to survive, HC would have to invest time and money reviewing cultural practices and adopt new management styles to suit Japan. Referring to Porters five forces analysis, the threat of substitute would seem to be an inherent problem in most markets, with Japan being no exception. Theoretically, HC would expect to face competition from alternative industries in the gift and snack markets. A recent report by Datamonitor (2009d) stated: confectionery products are vulnerable to the threat from substitutes such as savoury snacks and fresh fruits, due to low switching costs and consumption patterns in different geographies. In reality, competitive rivalry is deemed as moderate in this market, with branding contributing to a high level of customer loyalty. Therefore, price elasticity and pr oduct differentiation only play a small part in the competitive rivalry of the confectionery market (Datamonitor, 2009d). According to the electronics maker Canon Once a company is active in the Japanese market, it is three times harder to fail in business (Melville, 1999, p.113). However, Melville also notes that: it is three times harder to become successful in Japan in the first place. To summarise; Japan deserves the special attention of international companies, which in recent years have often neglected this economic heavyweight in an often blind enthusiasm for the Chinese market (Haak, 2008, p.3). The high GDP and considerable spending power of Japan provides the perfect marketplace for a high quality, innovative product. As long as risks are considered and the market is entered into carefully, there should be no reason why HC cannot reap the benefits. In an analysis of what motivates firms to move into new markets, Buckley suggests, there are three key motives: (1) Market seeking FDI, (2) Resource seeking FDI (3) Cost-reduction or efficiency seeking FDI. (Buckley, 2000 p.146). Buckley also believes that for any firm interested in investing in Japan, one of these key goals must be met. Furthermore, the main motive for any FDI into Japan will typically be market seeking. This is especially the case for any firm producing consumer goods such as HC. It is essential to understand the competitive landscape of the confectionary market in Japan, in order to formulate an optimal market strategy for HC. Japans confectionary market consists mainly of local companies offering a multitude of brands producing chocolate and sugar-based products. 48.1% of the confectionary market is dominated by three companies: Lotte Group, Meji Seika Kaisha, Ltd. and Ezaki Glico (Datamonitor, 2009d). So where can HC fit into this market? Most confectionery products are mass-marketed and manufactured in great volume to reduce costs so as to provide competitive prices whilst making a profit. Potentially, a more cost friendly option for the company is to enter the market in a small-scope, for example, by making high-value, low-volume products in a craft process rather than a mechanized process. (Datamonitor, 2009d). Coincidentally, this fits HCs high quality/exclusive brand image. Japans demographics provide a wide variety of potential consumers for HC. The primary target group is Japans silver market: the older, free spending portion of the population. Japan has an aging population and hence a growing market segment for HC. This group already has high buying power and furthermore, JETRO are forecasting growth of â‚ ¬30billion in the market for senior citizens. Another suitable segment in Japan is that of unmarried women over 30 (Haak, 2008). This group is largely luxury orientated and represents a financially promising market segment for HC to exploit. Moreover, in the experience of the UKTI, Japanese consumers are attracted to products that are healthy, high end and quintessentially British. All of these factors will contribute to HCs competitive advantage over Japans local producers. This essay will now discuss the possible strategies that HC could undertake, applying both theory and practical knowledge to formally review all available modes of entry. The mode of entry decision is crucial to any company, as it can have an ongoing effect on a firms international performance (Chung and Enderwick, 2001 p.443) it is therefore important to formally evaluate all possible modes. International market entry modes can be classified according to level of control, resource commitment and risk involvement (Kim Hwang, 1992). Table 2 takes these three classifications and applies them to specific modes of entry. As well as the classifications used in table 2, it is essential to consider culture and how a mode of entry fits in with the companys long-term objectives. When firms enter into a foreign market, they must contend with the national culture. However, when firms partake in JVs, they face double layered acculturation (Barkema et al 1996; Zacharakis, 1993); this can pose problems for a firm and increase the associated risk. JVs also require a great deal of capital, effort and trust. Additionally, JVs with Japanese firms may be particularly risky as learning effects may be asymmetric in JVs Japanese managers focus more on learning and less on information sharing (Barkema et al, 1996, p.164). Nevertheless, the knowledge needed to operate in a foreign market is not easily acquired, and in the early stages of market entry a native partner is strongly recommended to provide access to local market knowledge. Therefore, we propose HC should consider an agent distribution model, focusing largely on Japanese department stores. This should not however be the first stage of the internationalisation process. The Uppsala stage model stipulates organisational learning [through gradual] small steps whereby firms increase their international involvement up through the establishment chain (Bakema et al, 1996 p.152). In short, Uppsala urges firms to export before they create subsidiaries. Exceptions can be made when firms have experiential knowledge from markets with similar conditions, however, as discussed earlier, this cannot be the case with Japan. Therefore, we propose that as a first step, HC should extend their online ordering system by setting up a Japanese version of their website. This will allow HC to measure demand and increase brand awareness in the host market. By using this safe progression, HC will be in a position to both gauge the risks and benefits of the venture while at the same time acquiring cultural knowledge, incrementally increasing levels of exposure to corporate and national culture. Kim and Hwang, (1992) suggest that a firms familiarity with the host market relates to the mode of entry. As previously discussed, Japan is unlike other cultures and any strategy undertaken needs to be low risk and allow the firm to test the water with the host market. The use of an agent enables the company to avoid the financial and cultural risks associated with JVs for example. This is a more realistic strategy for HC due to their lack of size and international experience. Additionally, by appointing an agent, HC can retain control over their marketing mix and gain access to existing distribution networks. A crucial consideration when using an agent is to find a local party with a good reputation. Often agents will cover a specific territory and therefore as part of their strategy, HC should select a Japanese city in which to focus their internationalisation strategy. By observing successful moves made by close international competitors such as Godiva, it would seem that Tokyo wo uld most likely be selected (Godiva, 2009). Complications may arise if an agent is working for other companies that have conflicting interests to HC. In order to overcome such potential problems, HC should partake in a due diligence process. Careful selection criteria should be implemented to ensure that the agent has relevant expertise and appropriate business standing in line with HCs business interests. This market entry strategy is further supported when we consider withdrawal and divestment strategies. As Buckley notes, It is important for a firm to choose, at the outset, strategies whose exit costs are low (Buckley Casson, 1998, p.39). It is widely known that agent distribution models have low withdrawal costs relative to JVs, mergers and the like. By starting at the end and securing a strong exit strategy HC can significantly reduce the impact that would be felt by the organisation were the venture to fail. In conclusion, based on theory and the practical advice gained from a personal meeting with the UKTI, HC should first provide a Japanese version of their website in order to export to Japan whilst gaining knowledge of the local market and consumer demand. Once adequate demand is ensured, HC may proceed to employ an agent in order to develop brand recognition before finally opening a store in Tokyo. Since HC currently has a strong relationship with the UK department store John Lewis, it might be suitable for HC to pursue a similar strategy in Japan by joining a high-end department store, possibly with branches in other Asia Pacific locations. If the model proves to be successful, then by being in Japan, HC can reach other Asia Pacific locations, which, although not close in cultural space, are linked by a network of department stores. It is important to discuss the limitations of this report and offer suggestions for further study. One fundamental limitation of this report lies within the country screening process. It was only possible to base the primary stages upon political stability rankings, whereas it would be far better practice to cross reference a larger number of factors. Also, for the sake of originality it was not sensible to include any regions that HC had already considered. In doing this we may have disregarded some very appropriate locations. Factors such as cultural differences required proxies that, naturally, come with a degree of inaccuracy. The proxy used to estimate cultural distance was the percentage of British expats in the target locations. The power of this proxy is well supported, however, it is clearly arguable and a more powerful proxy could be employed with detailed national studies that could take into account: institutional style, business practices, media, etc. During the market a nalysis of the chocolate industry it was not possible to find specific data on the high quality chocolate industry performance, therefore, it was only possible to approximate levels of luxury chocolates being produced and consumed in both the UK and Japan. Finally, in a recent Financial Times presentation (Rowe, 2009) it was explained that you really have to walk the streets of the country to get a feel for what is the most suitable mode of entry. Theory and second hand knowledge of a country can only play a limited role in both the country screening process and mode of entry choice. In reality, a company should never base business decisions on secondary research alone. References BARKEMA, H, J BELL, J PENNINGS. 1996. Foreign entry, cultural barriers, and learning. Strategic Management Journal, 17, pp.151-166. BREWER. 1993. Government policies, market imperfections and foreign direct investment. Journal of International Business Studies, 24(1) pp.101-120. ANDERSON, E, H GATIGNON. 1999. Modes of foreign entry: a transition cost analysis and propositions. In: PJ Buckley, PN Ghauri The Internationalization of the firm. 2nd ed. Surrey: International Thomson Business Press. pp.185-207. BUCKLEY, P.J. P.N. GHAURI. 2004. Globalisation, Economic Geography and the Strategy of Multinational Enterprises. Journal of International Business, 35(2) pp.81-98. BUCKLEY, P. J. 2000. Multinational Firms, Cooperation and Competition in the World Economy, New York: St. Martins Press, LLC. p146. BUCKLEY, P.J, M CASSON.1998. Models of the multinational enterprise. Journal of international business studies. 29 (1) pp 21-44. BUSINESS LINK. 2009. Joint Ventures and Partnering [online]. [Accessed 3 December 2009] Available from: http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCESitemId=1075411648 CHINTA, R, N CAPAR. 2007. Comparative Analysis of Managerial Values in the USA and China. Journal of Technology Management in China. 2(3) pp.212-224. CHUNG, H, F, P ENDERWICK.2001. An investigation of market entry strategy selection: exporting vs foreign investment modes a home host country scenario. Asia pacific journal of management. 18 pp433-460. CIA WORLD FACTBOOK. 2008. Country Comparison to the world GDP per capita (PPP) [online]. [Accessed 25 November 2009]. Available from: -https://www.cia.gov/library/publications/theworldfactbook/fields/2004.html?countryName=JapancountryCode=jaregionCode=eas#ja CIA WORLD FACTBOOK. (2007a), GDP Purchasing Power Parity [online]. [Accessed 16 November 2009]. Available from: http://www.nationmaster.com/graph/eco_gdp_pur_pow_par-economy-gdp-purchasing-power-paritydate=2007 CIA WORLD FACTBOOK. 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Available from: http://0-web.ebscohost.com.wam.leeds.ac.uk/bsi/pdf?vid=7hid=2sid=5654ae24-75d3-4528-984a-df5a7c0f6b0a%40sessionmgr12 DATAMONITOR. (2009b) Confectionary in the United Kingdom: Industry Profile [online]. [Accessed 15 November 2009]. Available from: http://0-web.ebscohost.com.wam.leeds.ac.uk/bsi/pdf?vid=8hid=2sid=5654ae24-75d3-4528-984a-df5a7c0f6b0a%40sessionmgr12 DATAMONITOR. (2009c) Industry Profile via Business Source Premier: Confectionary in the United Kingdom: Industry Profile [online]. [Accessed 15 November 2009]. Available from: http://0-web.ebscohost.com.wam.leeds.ac.uk/bsi/pdf?vid=8hid=2sid=5654ae24-75d3-4528-984a-df5a7c0f6b0a%40sessionmgr12 DATAMONITOR. (2009d) Confectionary in Japan: industry profile [online]. [Accessed 22 November 2009]. Available from: http://)-web-ebscohost.com.wam.leeds.ac.uk/bsi/pdf?vid=5hid=13sid=710afe6e-4889-b92b86cbe86f10a3%40sessionmgr4 DUNNING, JH. 1988. 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A Titanic Experience Online :: History Movies Essays

A Titanic Experience Online Throughout all of the years I had attended school I had heard the word "Titanic" probably only five times. All I knew of this ship was that it sank and many people died. That was literally the extent of my knowledge about this ship. One day a friend of mine, who does a little work on movies once in a while, told me about this new movie they were making called "Titanic". He brought in some pictures of the huge set that was built. I looked at the pictures and listened to him talk about how grandiose the ship set was. At the time I was wondering how they could possibly make an interesting movie about a ship that hit an iceberg and sank. I kept thinking more along the lines of a documentary sort of film. Nothing sounded really interesting to me. About a year after I had heard about this movie, I saw the first movie preview. To my surprise it was a love story as well as the story of the tragedy. The story attracted me so much that I wanted to see the movie the first day it came out. The day finally came and I took, or should I say dragged, my boyfriend to see it with me. From the second it started I was completely mesmerized by the movie. The music, the characters, the set, it was all so wonderful. There was a point in the movie that I was crying and I even forgot that my boyfriend was there with me. He turned to me and asked me why I was crying. I simply turned to him and said, "Shhhh!!". I didn't want him to ruin the mood. As we walked out of the theater I found myself to be a little depressed. The sadness of the tragedy was still on my mind. The next day I woke up and as I lay in bed the feeling of sadness had not gone away. It was from that moment on that this tragic event in history really came to be a part of my life. Of course the movie brought out a wave of Titanic-related videos, magazines, articles, etc. People everywhere were talking about "Titanic". I, myself became very interested in learning more and more about the actual ship, the passengers-- PASSENGER LIST --aboard the ship, and the tragic event that occurred.

Comparing Choice and Responsibility in Death of a Salesman, Young Goodm

Choice and Responsibility in Death of a Salesman, Young Goodman Brown, and   No Exit  Ã‚   Sartre and his existentialist philosophy have been subjects of curiosity for me for years. Only recently, after taking a philosophy class, have I begun to grasp some of the major principals of existentialism. Though I'm unsure about some of the peripheral arguments and implications of existentialism, the core of the system appeals strongly to me: Human beings are themselves the basis of values and meaning, and in this sense values are real--evolving, developing, and real. Existentialism places the individual at the center of things, gives him a sense of empowerment and responsibility, and erects a bridge on which Man can find his way out of many of the traps and snares he constructs for himself. Sartre's character in the play "No Exit," Orestes, finds such freedom and, in a humanist sense, is one of the most enviable characters I encountered in this course. How can this be? Orestes commits two murders and is exiled from his rightful kingdom, barely escaping with his life. What is enviabl... Comparing Choice and Responsibility in Death of a Salesman, Young Goodm Choice and Responsibility in Death of a Salesman, Young Goodman Brown, and   No Exit  Ã‚   Sartre and his existentialist philosophy have been subjects of curiosity for me for years. Only recently, after taking a philosophy class, have I begun to grasp some of the major principals of existentialism. Though I'm unsure about some of the peripheral arguments and implications of existentialism, the core of the system appeals strongly to me: Human beings are themselves the basis of values and meaning, and in this sense values are real--evolving, developing, and real. Existentialism places the individual at the center of things, gives him a sense of empowerment and responsibility, and erects a bridge on which Man can find his way out of many of the traps and snares he constructs for himself. Sartre's character in the play "No Exit," Orestes, finds such freedom and, in a humanist sense, is one of the most enviable characters I encountered in this course. How can this be? Orestes commits two murders and is exiled from his rightful kingdom, barely escaping with his life. What is enviabl...

What First Time Home Buyers Should Know Essay -- Informative Essay

Buying a first home is very important and should be rewarding in the end. There are steps you should take to ensure your buying experience goes as smooth as possible. You should be an educated consumer, choose a reliable realtor, plan a well developed financial plan, and establish credit. These steps and many more will help pick the almost perfect first home. When planning to buy your first home, don’t jump to open houses or appointments with sellers. You want to be an educated consumer and clear your head of common assumptions about real estate. A clear mind will help you make better decisions. There are only a few requirements to buying a first home. Those requirements are that you have a work permit and a down payment. Also, talking to other first home buyers will help with the process. What are the most reliable sources to assist you when searching for a home? Real estate professionals are your best friends. You want experience, responsibility, and an understanding realtor. They know how to help you pick what is best for you and your family. These agents understand what it means to buy a first home and how personal it is. You don’t want to pick an agent that finds a house that might be what you are looking for, take your money, and leave. A professional agent will typically walk you through the entire process and first sit you down to survey where you would like to live, what kind of house, how many rooms, neighborhoods, pricing, etc. Also, they help you with figuring mortgage rates and whether you will be able to afford it or not. Another way to ease the pain and stress of buying a first home is having a well developed financial plan. You want to be able to pay for your home and not let it bring you into debt. The plan... ...igned, the house is finally yours. This may seem like such a big process, but when it is all done, you’re guaranteed to be satisfied. Now that the process is over, you can move furniture in and paint everything the way you want. With an apartment or condo, it is a little harder to do as much as you want with your new home. Overall, buying a first home should be a very rewarding experience. Everything you go through may be stressful, but if you have the right resources you will be fine. You want a reliable realtor to help you. You want to be an educated consumer, plan a financial plan, and establish good credit. Also, you want to consider pros and cons of the house, inspections, needs versus wants, and many more. Be smart when buying a first home because you could pick the perfect home, or get scammed and buy a home that you will eventually have many problems with.

Case Study: Cappuccino Wars

1)  The coffee culture of the United States has been taken up by a storm in the United Kingdome as well. The gourmet coffee consumption in the regions increased and the presence of four major chains of coffee in the country have enabled easy access to any type of coffee required or desired by the consumers. The reason for the increase and the popularity of the coffee bars in the region is mostly related to the lifestyle and the environment of the region. The United Kingdom is essentially a very cold region where one can feel cool winter chills even in the summer months of June and July. As a result, coffee as a beverage would have been very popular in the region. However the different hundreds of varieties made available to the consumers piqued their interest as well as their taste buds.Previously the region was used to the unappealing black and grey coffee which did not come in many variations. However with the use of Brazilian coffee and Italian coffee making machines, the gourme t coffee bards were able to provide the customers with a diverse product offering which was delicious and attractive at the same time. The consumer as a result, is also willing to pay a high price for these coffees. The other strategy that was adopted by the coffee bars was to introduce a relaxing atmosphere and ambience at their shops. This attracted the customers to come in the shop, buy their beverages and spend some time socializing or simply catching up on current events or their work.The other reason as to why coffee shops have become so popular in the region of UK is because of the convenience they offer. The wide spread of the shops has made its possible for the competing as well as same retailer owned shops to be located within a hundred yards of each other. This gives the customer the convenience and the choice of getting a coffee when ever they want and wherever they want. Aside from this the various flavours offered by the shops have provided the customers with an array of choices and customisation. The customers love making choices and this makes the experience of buying and consuming a complex and flavourful brew of coffee very attractive for the customers.2)  If I were to be visiting a coffee bar for the first time there would be multiple factors influencing my decision pertaining to the purchase of coffee and the repeat consumption of coffee from the specific shop. These factors would include my mood, my attitude towards the shop, the brand name of the shops, the associations with the image of the shop or the brand, the attitude of my peers with the shop, the reviews that are available for the products and services offered by the shop.Aside from this the factors would also include my personal opinion of the shop, the kind of coffee I want and the various forms of coffees that are offered by the shop. The traffic coming in and going out of the shop as well as the ambiance would also be a important facto of my decision making activity. Aside fo rm this I would want the coffee to be healthy and prepared in a hygiene environment as a result cleanliness and hygiene would also play a crucial part in my decision of going to a certain shop for buying the coffee.However if I have already visited the shop and bought a coffee from there, then my decision making factors would slightly change. By now I would have formed an opinion about the shop and would make my decision according to this. The opinion would be made up of my experience with the staff and the service, the experience of consuming the coffee as well my personal taste of the ambiance in the shop. The satisfaction that I derived form the coffee however would be the most important decision for me in the case of repeat purchase behaviour.My decision to buy coffee can be a high involvement decision as well as a low involvement decision. Initially the decision to go to a shop for the first time would be a high involvement decision as I would be checking the place out and aski ng for reviews form people. However once I have been there the decision for going to the same shop would become a low involvement decision.3)  The leading coffee shops in the UK including Starbucks, Costa Coffee, Cafà © Nero and Coffee Republic have all had been selling large amounts of coffee to the customers, however they have been unable to make any substantial amounts of profits. The main reason for this is that they are currently because of their expansion strategy and the product offering.They are providing the customers with a highly diverse kind of product however the price they are charging is high and premium price based however it is not enough for them to cover the cost of the customizations and the high quality raw materials required in the manufacturing and processing of these coffees. Moreover the intense competition in the industry has made them restrict the level to which they can decrease their prices as the other company in the industry also follows the price d ecrease making the effect the sae. However the margin available to the companies is getting reducesThe other reason is that the expansion strategy especially by Starbucks is eating up into the target market scope and share of the branches of the various coffee bars. This has reduced the traffic coming in per bar, while the number of coffee bars have been increasing. This decrease in the traffic combined with the low margins has made the profitability of these bars almost non existent.The option available to the coffee and related beverage retailers like Starbucks and other serious competitors is to improve the efficiency of their operations. The business will have to perform business process reengineering whereby the have to find out the various inefficiencies that exist in their business processes. Special attention has to be given to the cost inefficiencies present.These need to be identified and improved on or eliminated. By getting more efficient in their operations the stores w ill be able to report profits for their operations. One of the main strategies that the companies might have to take up would be to close down its highly inefficient and loss bearing stores. Aside from this those stores which are not present at strategic location should be eliminated as well in order to cut down the costs of operations.4)  The coffee bars are usually located in the centres of the towns and the streets as this is where most of the traffic tends to pass from. The chance of getting a customer in these regions is very high. However in order to provide the coffee to places where the people actually require them would involve taking the shop to the consumers.This would involve setting up a coffee kiosk in the school during lunch times or in the offices during lunch break. Aside from this the shops can be placed near the vicinity of large schools, colleges and office building. Placing the shop in such strategic locations will allow the customers to conveniently come to t he shop themselves. Aside form this it is also possible to open a coffee bar inside a college campus as well. This is because the study cramming sessions conducted by the students require caffeine laden beverages and they would appreciate the presence of a coffee bar in such convenient vicinity.Other locations where the presence of a coffee shop can be profitable for business as well as satisfactory for the customers would be near political and government offices, near army training camps as well as in hospitals. The presence of such coffee shops would be much appreciated in hospitals as people tend to have a lack of choice for beverages like coffee and snacks in the hospital. The coffee shops can also be located at prominent regional, national as well as international tourism spots and hotels. This would provide the tourists as well as the working staff to the coffee culture providing them will high quality coffee products at their convenience.ReferenceThorburn, S., (2006), Analyst Comment, Marketing, p35-35, retrieved November 10, 2007

Cda Autobiography Essay

My name is _______. I was born in Miami, Florida on September __, 1994. I was born into a large family with 5 older sisters and 2 younger as well. A few years ago I was graced with a niece, named __________; she has become the joy of my life. Most of my time, aside from working and school, is spent with her. Both of my parents were born _______, whereas my sisters and I were all born here in Miami. There’s a great dissimilarity in the way that things are done in______ and the way things are done here. The differences have brought a love and interest in all the diverse cultures of the world. As a child I always loved my teachers. They always found a way to make learning fun and exciting. I knew I wanted to work with kids when I got older and help them find learning just as fun and exciting as I did. Everyday I’d come home from school and teach what I’ve learned to my younger siblings using the same methods my teachers used. They began finding learning just as enjoyable as I’d hoped. From then on I was inspired to be part of the life changing team of childcare workers and instill the thoughts that learning is fun in young children today. I have lots of goals for a future in ECE. A projection of my short-term goals in ECE includes becoming a Child Development Associate. I feel that it would be an honor to be an educator to young children and introduce some of the behaviors that they will carry with them their entire life long. Some of my long-term goals include owning my own childcare center or becoming a pediatrician.

Difficulty paper

Difficulty Paper: â€Å"Near Taurus† In many respects, â€Å"Near Taurus† was a mystery text that perplexed my thought process as I read this masterpiece. For me, as an average reader, I found this piece to be a very difficult to understand; so much so that I can say this is one of the most difficult works I have ever read. The grammar, the stylistic language, the lack of information made the story that much harder to comprehend. However as I read this text multiple times to understand what is being conveyed, I am still grasping new information by reading in a different perspective.Here is what I came to understand of this story. Let's take a look at the very first line of this piece, â€Å"After the rains had come and gone we went down the reservoir† (13). This first line gives us an indication that this is an outside scenery and is beautifully introduced to us readers. The author Jumps straight into the scene and it made me contemplate as to where this setting could be at. I then looked back at the title and it hit me that this was outdoors, maybe on a mountain and the characters where looking to the stars. Taurus†, one of the constellations of the zodiac, is the main topic of this story. There are two people who are looking to the sky and are looking for the Taurus, but see other ones like Orion (13). The Taurus is usually seen in the winter season and is established when the boy says â€Å"the body won't show until the winter† (13). Nevertheless, even though the story was very short, it has still a lot that is uncovered and many passages that left me discombobulated.Initially, the narrator starts to introduce the characters in this piece, stating â€Å"Our voices were high†his, mine; soft, bright† (13). Then, like it was a bad habit, drops the characters description and traits. Why? Is it not important for us readers to grasp who and what the characters are like? Even during the end of the text, the narrator st ates about the boy in the story, â€Å"l could tell you his name. I could and would not† (13).Perhaps, it is done this way because it leads us readers to look for the surroundings and the setting of the story to make our own interpretations. During the end of this story, the narrator after talking about an incident with the boy, who was most likely teenage lovers with the narrator at the time, Jumps to the future and says â€Å"He died, that boy. Light-years! Ages and ages. And here I am: a mother, witness, a raiser of a boy' (13). The style and grammar and even the word choice in this line was very intriguing and confused me.When the narrator said â€Å"light years† and then â€Å"ages and ages† was interesting because she Just mentioned that the boy passed away. I felt that she still had some feeling towards this person, and it even made believe that the boys was the father of the boy she mentioned in that line. I was also confused at when she said she was a â€Å"witness. † What was she referring too? Was it the Taurus or did she witness love? Love because I believe this story is a love story because of the word choices of the narrator and scenery depicted in this story.Nonetheless this word choice chosen by the narrator I believe is fascinating but can confuse us average readers. Unlike many books that I nave read over the years, I believe this piece was very difficult and interesting at the same time. Even though the was less than a page, less than 300 words, I believe it said so much without saying much, which is unbelievable! The word play, the stylistic language and the lack of information was the primary ause of the difficult understanding of the text when reading it the first couple of times.However as I continued to break this seemingly unbreakable text, I started to look at it in a different perspective. I then understood as to what this piece meant, and the title played a great role. Furthermore, the way the author cho se not to introduce any real information about the characters and left us, the readers, to determine as to what we understand about the scene and setting is fascinating to me. This piece unbolted my mind and made me become a better reader I believe.