Business Plan for Sneaker Store Thesis Example | Topics and Well Written Essays - 7000 words

Business Plan for Sneaker Store - Thesis Example The business will have its headquarters in Boston with the aim of serving target market in the United States to find less costly and quality sneakers. All products offered by Nike, Adidas and some Chinese brands will be offered by KicksFly Corporation but a different platform will be utilized, i.e. the product will be offered to the customers via stores and online portal. For this reason, this business is developed which entails core activities of the business and certain proposed strategies that will help the business to grow its sales revenues. Kicksfly Corporation is a shoe business that ensures delivery of 100% authentic athletic and casual wear shoes. The business will have its headquarters in Boston with the aim of serving target market in the United States to find less costly and quality sneakers. All products offered by Nike, Adidas and some Chinese brands will be offered by KicksFly Corporation but a different platform will be utilized, i.e. the product will be offered to the customers via stores and online portal. KicksFly Corporation’s products came from top of the line suppliers across the globe, in order to serve a diverse customer base. Our target consumers are youngsters and health conscious adults with upper middle to the upper end incomes of United States of America. The competitive edge that KicksFly Corporation will be having in the target marketplace is that its products are made from authentic raw material that does not cause discomfort to the customers. In addition to this, the retailing method to be implemented by KicksFly Corporation will be a whole new experience for the target consumers. Stating these perceived advantages, KicksFly Corporation expects that the marketing and business level strategies of the business will help it to attract the targeted consumers who need comfortable sportswear and casual sneakers. Since the retailing method adopted by KicksFly