Sealed Air Company Essay -- Business Marketing essays

soaked seam Company 2. SUMMARYThe evasive packaging foodstuff is becoming much competitive.certain(p) ambiance follow is encountering a growing number of competitors in its field. Similar or choice systems are now proposed against those of Sealed Air. These novel systems are often cheaper solely as argued by Sealed Air less effective concerning the fortress they gap and therefore less cost-effective.A new-fangled company (GAFCEL) has entered the foodstuff with an uncoated production and is having supremacy on the New York, California and Ohio market. Sealed Air will face further erosion of its US market share. Based on the analysis of the AirCap product as well as on the analysis of the market, we will answer questions regarding Sealed Airs reaction to its new competitor GAFCELL and the opportunity to introduce a new uncoated product in the market.We will make marketing recommendations on how to introduce this new product and in which geographical market to launch it i n swan to maintain Sealed Air as a leader of the restrictive packaging market. 3. QUESTIONS3.1. What should Sealed Air be arduous to accomplish in any decision it makes in response to the GAFCEL threat?It should be trying to gain back the market share that was taken by GAFCEL and it should escort it does not loose anymore market share.It should ensure it keeps its reputation of a company built on technical accomplishments and must ensure its figure of speech does not suffer from the possible introduction of this new uncoated product.It should not cannibalise itself and therefore it should ensure the products are segmented correctly.3.2 What has been happening in the market and how is Sealed Air doing?In order to answer this biramous question, we have completed and focused our analysis mainly on the AirCap product manufactured by Sealed Air.3.2.1 Strengths and WeaknessesMIXSTRENGTHSWEAKNESSESPRODUCT-quality & depend suitableness-benefit to customers-barrier coating with saran- 8 different grades to fit all in all applications-patent protection-registered trade mark- wholly coated products offered in the USAPRICE-10% margin to distributors for direct sales-quantity sack-higher than competitors, up to 50% (England)COMMUNICATION... ...nd this will be effective only with specific selling training sessions with real life scenarios.5. Conclusion Sealed Air conclave will now be able to offer a complete range of products uncoated and coated.Sealed Air Group will maintain its reputation, its image of quality regarding the coated products.Sealed Air Group with its accurate and well-thought strategy will avoid the cannibalism effect as much as possible.Sealed Air Group will see market share and sustain its leadership across the US, Europe and in the developing countries (expansion programme).Sealed Air Group will be able to propose and sell the appropriate product to the appropriate customer by the appropriate distributor. Sealed Air Group will set up tailore d-made programmes for each region according to the buying mentalities, the purchasing habits and specificities of each country .Sealed Air Group is fully aware that key success factor of its above strategy is the distributor network Sealed Air Group will build up loyalty with the key distributors through and through exclusivity, special incentives, special events and higher commissions, in the US and even more across Europe.